Even though Yellowstone fans are waiting for season 2 and season 5 to start filming, Cole Hauser, who plays Rip Wheeler, is still very busy. Between spending time with family and starting his new Free Rein coffee company, his work is quite full but it still doesn’t seem to be enough.
In a video shared on Instagram on November 9, the actor announced another project! Cole has partnered with clothing lines Lucky Brand and Frye Company to become their official holiday ambassador. Plus, he shared that fans can shop some of his favorite picks just in time for the most wonderful time of the year.
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So what exactly is Cole’s new collaboration? According to Women’s Wear Daily, the actor will be the face of both Frye Company and Lucky Brand as he participates in global campaigns for the partnership throughout the holiday season. As the outlet also noted, the companies are a bit different, as Frye is known for its boots and Lucky Brand is known for its denim.
As for how Cole feels about the new gig, he seems very excited about it. “I have always admired the authenticity and quality that Frye and Lucky Brand bring to their products,” he told WWD. “I am thrilled to be affiliated with two brands that span decades and continue to represent the true spirit of American craftsmanship.”